Two channels. Done properly, not just switched on.
We don't spread thin across every platform. Ass Ltd specialises in Google Ads and Meta Ads — the two channels that convert intent into revenue fastest for most UK businesses.
Search, Shopping & Performance Max
Intent-first campaigns built around what your customers actually type into Google — with negative-keyword discipline and conversion tracking set up properly before a single pound is spent.
- Search & Shopping campaign build and management
- Performance Max feed optimisation
- Conversion tracking & GA4 / server-side setup
- Weekly optimisation, monthly reporting
Facebook & Instagram, built to be tested
Creative-led campaigns structured for fast testing cycles — so we find what works and cut what doesn't before it burns your budget, with proper retargeting and Conversions API tracking.
- Creative testing frameworks & ad variants
- Retargeting & lookalike audience structure
- Pixel & Conversions API setup
- Weekly optimisation, monthly reporting
Most clients run both — here's why.
Google Ads captures intent
Someone already searching for what you sell — high purchase intent, immediate demand.
Meta Ads creates demand
Reach people who haven't started searching yet — build awareness and retarget later.
They compound together
Meta builds the audience Google Search later converts — retargeting works best across both.
We manage the mix
Budget split and channel priority reviewed monthly based on what's actually converting.
Numbers across both channels.
Want a free audit of your Google or Meta account?
15 minutes. We'll show you exactly where budget is being wasted and what we'd change first — no obligation.